Salesforce and Xero synchronization product
Built from scratch a product that synchronizes Xero data with Salesforce at the scale of millions of records, and completed the AppExchange security review process.
IntegrationAppExchange
Salesforce developer and .NET engineer
Ali Shahroze
Founder of Devyoat · Lahore, Pakistan
I build Salesforce solutions, integrations and AppExchange products, and I work with C# and .NET. I am the founder of Devyoat, based in Lahore, Pakistan.
11+
years of professional experience
4+
years of Salesforce development
7
Salesforce certifications
01
About
I am a Salesforce and .NET engineer based in Lahore, Pakistan, with more than eleven years of professional experience, including more than four years of Salesforce development. I have worked in product companies and on client engagements, building AppExchange products, integrations between Salesforce and other platforms, and Salesforce-connected services in C#.
I am the founder of Devyoat, a Salesforce-focused software house, where I lead engineering.
02
Experience
October 2026 - present
Founder and Lead Engineer · Devyoat
Founded Devyoat and leads Salesforce and .NET engineering.
August 2025 - September 2026
Salesforce Developer III · US financial services client
Development, support and release management for a financial services client.
August 2024 - August 2025
Salesforce Developer · Samla Technologies
Built a Salesforce and Xero synchronization product and delivered Health Cloud and Data Cloud solutions.
July 2022 - August 2024
Software Engineer · Logic Mount
Developed Lightning Web Components and Visualforce solutions, integrations and AppExchange products.
Earlier career
2020 - 2022
UI/UX Designer · Freelance
Designed user interfaces, interactive workflows and digital product experiences.
2017 - 2020
Personal Identity and Corporate Branding Designer · Freelance
Created brand identity systems, corporate visual assets and marketing materials for diverse clients.
2015 - 2017
Static Web Developer · Freelance
Built responsive static websites, HTML/CSS layouts and front-end interface components.
03
Selected projects
Client names withheld for confidentiality.
Payment processing app for Salesforce
Led development of an AppExchange app that lets Salesforce teams take payments through Stripe, Authorize.Net and Global Payments.
AppExchangePayments
HubSpot and Salesforce integration
Delivered an integration for a banking services provider, including custom fields, objects, workflows, data mapping and deduplication rules across both platforms.
IntegrationFinancial services
Salesforce and Qualtrics integration
Built bi-directional data flow between Salesforce and Qualtrics, with Salesforce workflows that send targeted data and receive feedback.
Integration
Health Cloud and Data Cloud for a healthcare organization
Delivered Salesforce Health Cloud and Data Cloud solutions focused on patient data management and compliance for a large U.S. healthcare organization.
Healthcare
C# and Salesforce API integration
Built a C# console application and the Salesforce-side configuration to run conditional create, read, update and delete operations through the Salesforce API.
.NETIntegration
Show all 11 projects
Ongoing development and release management for a financial services client
Handled development, support and release tickets, patches, system integrations and multi-org testing for a financial services client.
Financial services
Internal HR portal
Delivered an internal HR portal and management system for a company's HR team.
Internal tools
Nonprofit Success Pack configuration
Managed Nonprofit Success Pack data and settings, and configured roll-ups for hard credit and soft credit opportunities.
Nonprofit
Salesforce consultancy and capability assessment
Provided guidance on Salesforce capabilities, cloud offerings and practical use cases to support platform adoption.
Consulting
Extending an installed Salesforce package
Extended an installed Salesforce package with functionality it did not support out of the box, such as additional conditions.
Salesforce
04
Skills and certifications
Technical skill areas
Salesforce development
- Apex
- Lightning Web Components
- Aura
- Visualforce
- Triggers
- Batch and Scheduled Apex
- API integrations
Packaging and release
- Second-generation managed packages
- AppExchange security review
- Salesforce CLI
- Git
- CI/CD pipelines
- Sandbox management
Salesforce products
- Sales Cloud
- Service Cloud
- Experience Cloud
- Data Cloud
- Health Cloud
- Nonprofit Success Pack
- Account Engagement
Other platforms
- HubSpot
- Zoho
- Microsoft Dynamics 365
- C# and .NET
Salesforce certifications (7)
- Salesforce Data Cloud Consultant
- Salesforce Certified Platform Administrator
- Salesforce Certified Platform Developer
- Salesforce Certified Platform App Builder
- Salesforce Certified Platform User Experience Designer
- Salesforce Certified Platform Foundations
- Salesforce Certified AI Associate
Professional credentials & specializations (5)
- Google UX Design SpecializationGoogle
- Meta Front-End Developer - Certified ProfessionalMeta
- HubSpot SEOHubSpot Academy
- Introduction to CRM with HubSpotCoursera
- Introduction to Personal BrandingUniversity of Virginia
Recognition
- Trailhead Double Star Ranger
- Employee of the Month, Logic Mount
Education
BSCS
GC University, Lahore
2018 - 2022
05
Get in touch
For technical discussions, Salesforce work or back-end systems, email me or connect on LinkedIn.
Looking to work with Devyoat? Visit devyoat.com/contact.